New Branding!

  • Jul 18, 2019
  • Emerge MA

July 10, 2019 

New Emerge Brand Reflects Mass. Women’s Bold Leadership, Historic Gains 

BOSTON — Emerge Massachusetts, the commonwealth’s premier organization that recruits and trains Democratic women to run for office, today unveiled a new local brand — part of a nationwide refresh for the groundbreaking movement that has spread to 45 states since 2002. 

The new logo and color palette reflect the bold leadership of hundreds of Massachusetts women who have stepped up, pulled papers, and made historic gains in the State House, town halls and county offices in recent years. Today, there are 85 members of the Emerge Massachusetts family serving at all levels of government — including Emerge co-founder Congresswoman Ayanna Pressley, Suffolk County District Attorney Rachael Rollins and Boston City Council President Andrea Campbell. And more women serve in the legislature than at any other point in state history.

“We are so excited to announce and showcase the future of Emerge Massachusetts — one that illustrates our work and vision to achieve true parity for women in leadership across the commonwealth,” said Nina Liang, Executive Director of Emerge Massachusetts. “Since our founding in 2007, we’ve grown into a powerful and far-reaching network, and we are excited to present a brand that reflects the next chapter in our ongoing effort to recruit and train bold women leaders at all levels.”

The new Emerge brand symbolizes the organization’s mission to increase the number of Democratic women leaders from diverse backgrounds in public office through recruitment, training and access to a powerful network of alumnae and supporters. The new color palette incorporates several shades of blue and teal to signify the diversity of the Emerge sisterhood, with complimentary gold and coral to invoke the new that is emerging in American politics. Within the logo, 50 percent of the letters are emboldened with a light teal shadow to denote our ongoing pursuit of equal representation for women in elected office — along with a bounding box to symbolize the leadership ‘table’ where Emerge women have taken their seats.


For more information on Emerge, our training programs and broader network of alumnae and supporters, visit